Dr AISHWARYA N
MBA, MPhil, PhD
ASSISTANT PROFESSOR
MBA, MPhil, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Predicting financial asset prices with neural network: a comparative study of neural network?s effectiveness in financial decision-making | International Journal of Accounting and Economics Studies / 12 / 1 / - | 2309-4508 | 05-Jun-2025 |
| 2 | Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka | Community Practitioner / 21 / 5 / - | 1462-2815 | 25-May-2024 |
| 3 | Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market | JIMS8M The Journal of Indian Management & Strategy / 28 / 2 / - | 0973-9335 | 03-Aug-2023 |
| 4 | Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation | Media Literacy and Academic Research / 5 / 1 / 230 - 252 | 2585-8726 | 01-May-2022 |
| 5 | An Outlook in Block chain Technology- Architecture, Applications and Challenges | International Journal of Engineering Research and Technology / 12 / 12 / 1 - 5 | 0974-3154 | 28-Jan-2020 |
| 6 | Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City | Indian Journal of Public Health Research and Development (Scopus Indexed) / 10 / 11 / 1255 - 1260 | 0976-0245 | 30-Nov-2019 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization | AISHWARYA N,ELANGOVAN N,SUNDARAVEL ELANGOVAN,AARTHY CHELLASAMY,SANGEETHA R,MUDITA SINHA | 978-1-83549-419-6 | / |
| 2 | The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1) | PRIYAKRUSHNA MOHANTY,AARTHY CHELLASAMY,AISHWARYA N,JEETESH KUMAR,MANPREET ARORA | 978-183662582-7, 978-183662583-4 | / |
| 3 | Artificial Intelligence, Digitalization and Regulation | AISHWARYA N,AARTHY C,LINTA MATHEW,NADIA MANSOUR,LORENZO M. BUJOSA VADELL | 978-3-031-67530-0 | / |
| 4 | Impact of AI and Tech-Driven Solutions in Hospitality and Tourism | PRIYAKRUSHNA MOHANTY,AARTHY C,AISHWARYA N,MOHAMMAD BADRUDDOZA TALUKDER,SANJEEV KUMAR,PANKAJ KUMAR TYAGI | 9798369367551, 9798369367568 | / |
| 5 | Data-Driven Decision making | AISHWARYA N,SANGEETHA R,JEANNE POULOSE M | 978-981-97-2901-2 | / |
| 6 | Technology-Driven Business Innovation, Studies in Systems, Decision and Control | AARTHY C,ADITI GUPTA,SAANYA PRANATHI,MICHELLE BINNY,AISHWARYA N,SATHISH P,SHIKHA BHAGAT,RIM EL KHOURY | 978-3-031-51997-0 | / |
| 7 | Technology-Driven Business Innovation, Studies in Systems, Decision and Control | AARTHY C,PADMANABHUNI MOHIT SURYA,,AISHWARYA N,SATHISH P,DEEPIKA S R ,RIM EL KHOURY | 978-3-031-51997-0 | / |
| 8 | Technology-Driven Business Innovation, Studies in Systems, Decision and Control | AARTHY C,AISHWARYA N,KINGSTON ANTONYSAMY,SARAVANAN V,MUTHU GOPALA KRISHNAN M,RIM EL KHOURY | 978-3-031-51997-0 | / |
| 9 | Lecture Notes in Networks and Systems | AARTHY C,AISHWARYA N,ELANGOVAN N,SANGEETHA R, MOHAMMED A. AL-SHARAFI,MOSTAFA AL-EMRAN,MOHAMMED NAJI AL-KB,KHALED SHALEN | 978-3-031-20429-6 | / |
| 10 | Computer Networks, Big Data and IoT | AISHWARYA N,AARTHY C,DR PASUMPON PANDIAN, XAVIER FERNANDO AND WANG HAOX | 2367-4512 | / |
| 11 | Advances in Intelligent Systems and Computing | AISHWARYA N | 978-3-030-39444-8 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on Business Analytics and Intelligence | Conference | Analysis of SCAAS-Driven Strategies for New Product Introduction in the International Watch Market | Presenter) | Operational Research Society of India - Karnataka (ORSI-KA) | 15/12/2025 |
| 2 | International conference on Data Science, Computation and Security | Conference | Organizer) | Christ University | 21/11/2025 | |
| 3 | IDSCS 25 | Conference | Moderator/Chair) | Tejas Research Society and CHRIST | 14/11/2025 | |
| 4 | International Conference on Data Science, Computation and Security | Conference | Organizer) | Tejas Research Society and CHRIST | 14/11/2025 | |
| 5 | Advancing technology: Converting visionary ideas into real-world solutions | Conference | Role of Omnichannel Retailing in creating a strong brand perspective | Presenter) | Jain University | 22/08/2025 |
| 6 | Empowering Educators | Conference | Participant) | ICSI | 20/08/2025 | |
| 7 | NextGen Tech Conference 2025 | Conference | Understanding Gen Z?s Perception Of Ai In Online Shopping, Investigating Key Determinants, And Behavioural Intentions | Presenter) | NextGen Tech Conference 2025 | 14/07/2025 |
| 8 | International Conference on Sustainable Analytics and AI | Conference | Panelist) | Christ University | 04/07/2025 | |
| 9 | Metamorphosis of Modern Management and Research | Conference | Aging Anxiety Exploited: The Role of Fear-based Marketing used by brands in their Anti-Aging Skincare Campaigns | Presenter) | School of Management Studies, BIT | 21/03/2025 |
| 10 | Metamorphosis of Modern Management and Research | Conference | Cultural Adaptation in Advertising in the FMCG sector | Presenter) | School of Management Studies, BIT | 21/03/2025 |
| 11 | Metamorphosis of Modern Management and Research | Conference | The Impact of Product Placements in Movies on Impulse Buying in Young consumers | Presenter) | School of Management Studies, BIT | 21/03/2025 |
| 12 | Metamorphosis of Modern Management and Research | Conference | Social Impact Bonds: Awareness, Perceptions and Investment Willingness among Bangalore-based retail investors | Presenter) | School of Management Studies, BIT | 21/03/2025 |
| 13 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | Conference | Moderator/Chair) | Christ University | 24/01/2025 | |
| 14 | 1st National Level Conference | Conference | Moderator/Chair) | Jain University | 02/08/2024 | |
| 15 | Strategies and Competitiveness in Entreperneurship | Conference | Exploring the impact of ESG factors on firm's value in the Indian Automobile industry | Presenter) | Kamaraj College | 16/04/2024 |
| 16 | Strategies and Competitiveness in Entreperneurship | Conference | Exploring the Dynamics of Micro-Influencer Marketing in the fashion industry | Presenter) | Kamaraj College | 16/04/2024 |
| 17 | International Marketing Conference (iMarC III) | Conference | Strategic Insights: Exploring varied crisis management approaches in dynamic challenges | Presenter) | Indian Institute of Management Shillong | 30/01/2024 |
| 18 | The 4th International Conference on Business and Technology | Conference | Green Data Centers: A review of current trends and practices | Presenter) | EuroMid Academy of Business and Technology | 01/11/2023 |
| 19 | TITAN 2023 | Conference | Blockchain Management | Keynote Speaker) | Mangayarkarasi College of Arts and Science for Women | 11/09/2023 |
| 20 | ICRAIBM 2023 | Conference | ?Digital Supply Chain Twin: Exploring limits and expanding horizons? | Presenter) | Jain UniversityBangalore | 02/08/2023 |
| 21 | ICICE | Conference | Art Film Consumption in India - An Analysis of business reform and market preference | Presenter) | CARE College of EngineeringTrichy | 27/04/2023 |
| 22 | ICESCE | Conference | Evaluating the impacts of Consumer's Perception of Influencer's Authenticity on Consumer buying behaviour and Brand image | Presenter) | Kamaraj CollegeBangalore | 28/02/2023 |
| 23 | ICESCE | Conference | Understanding In-Film branding and Co-branding in global context | Presenter) | Kamaraj CollegeBangalore | 28/02/2023 |
| 24 | International Conference on Emerging Technologies and Intelligent Systems | Conference | Modeling the Intention to use AI Healthcare Chatbots in Indian Context | Presenter) | ICETISBangalore | 02/09/2022 |
| 25 | IEEE - International conference on Computer Networks, Big Data and IoT | Conference | An Overview of Augmenting AI Application in Healthcare | Presenter) | CARE college of EngineeringOnline | 09/12/2021 |
| 26 | DigiXMar | Conference | Participant) | Jain UniversityCMS Business School | 25/09/2021 | |
| 27 | How Disruptive Chains can shape Sustainable Business models | Conference | Dark Humour and its implications on the interpersonal relations in Indian Organizations | Presenter) | FISAT Business SchoolOnline | 29/07/2021 |
| 28 | Research Methodology | Seminar | Participant) | AMETOnline | 01/06/2021 | |
| 29 | Trends & Innovations In Management And Entrepreneurship | Conference | HR Green Initiatives For Sustainable Development | Presenter) | Unique Research & Consultancy ServicesTamilnadu | 24/04/2020 |
| 30 | Trends & Innovations In Management And Entrepreneurship | Conference | Impact And Effectiveness Of Youtube Branding In Bangalore City | Presenter) | Unique Research & Consultancy Services | 24/04/2020 |
| 31 | "Information to Knowledge to Wisdom - Multidisciplinary approach to research" | Conference | Can Menstrual cups become an alternative to sanitary napkins- A critical analysis among women in Bangalore city | Presenter) | Dayananda Sagar Business Academy | 29/03/2019 |
| 32 | International Conference on Innovations in Business and Management | Conference | Effectiveness of Employee Engagement in Personal care services industry with special reference to Chennai district | Presenter) | The American CollegeTamilnadu | 01/02/2019 |
| 33 | Contemporary issues of Commerce, Management and IT | Conference | Competency mapping - A Strategic HR tool in globalized era | Presenter) | Managayarkarasi Group of Institutions | 04/03/2017 |
| 34 | New Dimensions of Management in the Globalized Era | Seminar | Competency Mapping | Presenter) | Madurai Kamaraj UniversityMadurai | 30/03/2016 |
| 35 | ICT in Education and Research : Innovations, Trends and Issues | Seminar | E-Competencies of the digital age teachers | Presenter) | ST.Charles college of EducationMadurai | 11/03/2016 |
| 36 | ICCBRCC | Conference | HR Green Initiatives for Sustainable development | Presenter) | Department of Commerce, Periyar UniversitySalem, Tamilnadu | 09/03/2016 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Tableau Software : An Introduction | Transformative Teaching toolkit for Management Educators | 16/11/2024 | CHRIST University - School of Business and Management |
| 2 | Demystifying AI | 19/09/2024 | CHRIST University - Department of Liberal Arts | |
| 3 | Career Catalyst : Enhancing soft skills for Employability and Entrepreneurship | 06/09/2024 | Periyar University | |
| 4 | Career Planning: Laying the foundation for success | 13/08/2024 | Jyothy Institute of Commerce and Management | |
| 5 | Data Visualization Tools (Tableau, PowerBI and Looker) | 22/07/2024 | Soundarya Institute of Management & Science | |
| 6 | Empowering Management Educators | 19/06/2024 | CHRIST University | |
| 7 | Demystifying AI and case writing for educators | 01/06/2024 | CHRIST University - School of Business and Management | |
| 8 | Academic Interface with Industrial Practitioners | 05/01/2024 | Sri Bhagawan Mahaveer Jain Evening College | |
| 9 | Soft Skill Training for Professional Success | 15/09/2023 | Periyar University |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | . | ANKITA SHRIVASTAVA | Christ University | Supervisor | Ongoing | April 2025 |
| 2 | . | JOLLY PAULOSE | Christ University | Supervisor | Ongoing | September 2025 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Analysis of Marketing Strategies Related to Consumer Behaviour in "Meesho" E-Commerce Platform | AARTHY C,AISHWARYA N | 15-Jul-2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka | AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Crash Course on SQL | Learning & Development Cell, | International | Invited Resource Person/Trainer | 26/08/2025 |
| 2 | Decision Intelligence | LTI MindTree, | International | Participant | 26/07/2025 |
| 3 | Generative AI Tools | Centre for Artificial Intelligence, | International | Invited Resource Person/Trainer | 15/07/2025 |
| 4 | Summer School on Business Analytics | CHRIST University, | International | Organiser & Presenter | 04/06/2025 |
| 5 | Enriching Teaching Excellence with Digital Learning | Sri Ambhal Vidhyalaya, Sri Ambhal Vidhyalaya | International | Invited Resource Person/Trainer | 26/05/2025 |
| 6 | The Future of Teaching and Learning through AI Infused Digital Education | Primax Foundation, St Francis College, St Joseph's College of Arts an | International | Invited Resource Person/Trainer | 19/05/2025 |
| 7 | Intercultural Marketing : Insights from India | Berlin School of Economics and Law, Berlin School of Economics and Law | International | Invited Resource Person/Trainer | 29/04/2025 |
| 8 | "Edugenius: Transforming Teaching with Generative AI" | Sri Ramakrishna Engineering college, Sri Ramakrishna Engineering college | International | Invited Resource Person/Trainer | 24/03/2025 |
| 9 | Generative AI: Prompt Engineering Basics | IBM, IBM Coursera | International | Participant | 01/02/2025 |
| 10 | Spotting the traps: Avoiding predatory and cloned journals in research | Educa , INSTITUTE FOR PROFESSIONAL AND CAREER DEVELOPMENT | National | Invited Resource Person/Trainer | 30/01/2025 |
| 11 | Data Visualization tools : Tableau & PowerBI | Educa Institute, Educa Institute for Professional development | International | Invited Resource Person/Trainer | 21/12/2024 |
| 12 | Transformative Teaching Toolkit for Management Educators? | CHRIST University, | Institutional | Participant & Presenter | 13/12/2024 |
| 13 | Career Planning:Laying the foundation for success | Jyothy Institute of Management and Commerce, | National | Invited Resource Person/Trainer | 13/08/2024 |
| 14 | Data Ecosystem | , tableau | International | Participant | 11/08/2024 |
| 15 | DATA VISUALIZATION TOOLS (GOOGLE DATA STUDIO, TABLEAU, POWERBI) | SOUNDARYA INSTITUTE OF MANAGEMENT, | International | Participant & Presenter | 22/07/2024 |
| 16 | Business Analysis Process | , tableau | International | Participant | 21/07/2024 |
| 17 | Introduction to Business Analytics | tableau, tableau | International | Participant | 18/07/2024 |
| 18 | Demystifying AI and Case Study writing for Business Educators | CHRIST University, | Institutional | Participant & Presenter | 01/06/2024 |
| 19 | FDP on Artificial Intelligence | Centre for Artificial Intelligence, | Institutional | Invited Resource Person/Trainer | 24/04/2024 |
| 20 | Academic Interface with Industrial Practioners | Jain College, | International | Invited Resource Person/Trainer | 01/01/2024 |
| 21 | Soft Skills Training for Professional Sucess | Periyar University, Periyar University | National | Invited Resource Person/Trainer | 15/09/2023 |
| 22 | Blockchain Essentials | IBM, IBM | International | Participant | 01/08/2022 |
| 23 | Google Analytics : Foundations | Coursera, Google | International | Participant | 01/02/2022 |
| 24 | Creating Dynamic Dashboards | Skill Nation, Skill Nation | International | Participant | 19/10/2021 |
| 25 | Tableau Fundamentals | tableau, tableau | International | Participant | 17/10/2021 |
| 26 | Information and cyber security | AICTE, ATAL | National | Participant | 12/07/2021 |
| 27 | Research paper writing and Introduction to Econometrics and SPSS | Sri Bhagawan Mahaveer Jain College, | National | Participant | 15/06/2021 |
| 28 | Techniques of writing research paper and its publication. | , Silicon city college of Management and Commerce | National | Participant | 01/07/2020 |
| 29 | Nurturing Creativity and Innovation through Digital Learning Platforms | RJS INSTITUTE OF MANAGEMENT STUDIES, | International | Participant | 25/06/2020 |
| 30 | Teacher's Leadership Quality in Higher Education | , Sairam Institute of Management Studies | International | Participant | 24/06/2020 |
| 31 | IT Security: Defense against the digital dark arts | Coursera, Coursera | International | Participant | 15/04/2020 |
| 32 | HR Analytics | , Don Bosco Institute of Technology | National | Participant | 26/08/2019 |
| 33 | HR Analytics | Don Bosco Institute of Technology, Don Bosco Institute of Technology | National | Participant | 26/08/2019 |
| 34 | Emotional Intelligence | MHRD, India, NPTEL | National | Participant | 01/05/2019 |
| 35 | Recent trends in Financial Statements- IAS & IFRS requirements | Mangayarkarasi College of Arts and Science for Women, Mangayarkarasi College of Arts and Science for Wom | International | Participant | 19/01/2019 |
| 36 | Emotional Intelligence | NPTEL, MHRD | National | Participant | 01/01/2019 |
| 37 | Knowledge Management | MHRD, India, NPTEL - AICTE | National | Participant | 06/08/2018 |
| 38 | Artificial Intelligence Chatbots for Business | CHRIST , | National | Participant | 28/07/2018 |
| 39 | FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION | Christ University, | Participant | 21/05/2018 | |
| 40 | Academic Strategic Plan | Christ University, | Institutional | Participant | 14/05/2018 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | UGC - National Eligibility Test (NET) | Eligibility for Assistant Professor in Management | University Grants Commission, National Educational Testing Bureau, New Delhi | 25 March 2013 |
| 2 | Certificate of Completion | Blockchain and Bitcoin fundamentals | Udemy | 21 July 2018 |
| 3 | Topper In Knowledge Management NPTEL Course | Topper 1 % in Online certification course - Knowledge management, conducted by National Programme on Technology Enhanced Learning (NPTEL) | MHRD, India | 24 October 2018 |
| 4 | Certified Behavior & Mentoring Analyst | Talent Matrix | 30 December 2023 | |
| 5 | Best Research Paper Award | Kamaraj College | 16 April 2024 | |
| 6 | Reviewer for Informing Science Institute | Informing Science | 01 July 2025 | |
| 7 | Reviewer for IJMS | University of Tehran | 12 December 2025 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | AARTHY C,AISHWARYA N,JOHN PAUL RAJ V,SUMATHI A | Design and Delivery of a Soft skills Development Program | Paid |
| 2 | SUMATHI A,JOHN PAUL RAJ V,PRAVEEN BABU P,AISHWARYA N | Career Catalyst: Enhancing Soft Skills for Employability and Entrepreneurship | Paid |
| 3 | SUNITA KUMAR,PRAVEEN BABU P,AISHWARYA N | AI Fundamentals | Paid |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | SHIKHA BHAGAT,SENTHILMURUGAN P,AISHWARYA N,SHILPA SARVANI RAVI,Aarthy Chellasamy | Marketing to Millennials | - |